Our Marketing Approach

Before we can develop a Market Strategy, we need to know where buyers come from. How will they discover your home? According to the National Association of Realtors’ annual Profile of Home Buyers and Sellers, 79% of home buyers found the home they purchased from two main sources: the Internet and their Real Estate Agent.

Our marketing plan is designed to target each one of these channels, with a particular emphasis on Online Exposure, Real Estate Agent Outreach, and a Word of Mouth strategy to reach family, friends, and neighbors. This focus leads to more awareness about your listing, which leads to more traffic and more offers.


Our listings are optimized across the following real estate search portals and social media outlets.  In some cases, your home will be featured, or we will purchase advertising for your listing.


Some buyers don’t have time to continuously monitor the internet for new listings and they rely on their agent to find available homes and make recommendations. We target this channel using the following strategies:

E-blasts: Periodic email blasts to active agents and brokers in your market

Old Fashioned Networking: Personal contact with the top agents and brokers in your market

Broker Open House: Weekday broker open houses gives agents the opportunity to preview the home prior to presenting it to their client. This gives us the opportunity to “sell” it to the agents.


A smaller percentage of buyers find their new home through family, friends, and word of mouth. We want to make sure that this channel is optimized and we accomplish this by using the following strategies:

Property signage:  Distinctive and professionally designed property signage

Social Media:  We encourage our clients to share our listing on their social media pages

Flyers:  Professionally designed and printed property flyers

Direct mail:  Just listed postcards sent to your neighbors

Public Open House:  We promote our open houses directly to buyers online, to buyer’s agents and your neighbors.


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