Before we can develop a Market Strategy, we need to know where buyers come from. How will they discover your home? According to the National Association of Realtors’ annual Profile of Home Buyers and Sellers, 79% of home buyers found the home they purchased from two main sources: the Internet and their Real Estate Agent.
Our marketing plan is designed to target each one of these channels, with a particular emphasis on Online Exposure, Real Estate Agent Outreach, and a Word of Mouth strategy to reach family, friends, and neighbors. This focus leads to more awareness about your listing, which leads to more traffic and more offers.
ONLINE EXPOSURE
Our listings are optimized across the following real estate search portals and social media outlets. In some cases, your home will be featured, or we will purchase advertising for your listing.
REAL ESTATE AGENT OUTREACH
Some buyers don’t have time to continuously monitor the internet for new listings and they rely on their agent to find available homes and make recommendations. We target this channel using the following strategies:
E-blasts: Periodic email blasts to active agents and brokers in your market
Old Fashioned Networking: Personal contact with the top agents and brokers in your market
Broker Open House: Weekday broker open houses gives agents the opportunity to preview the home prior to presenting it to their client. This gives us the opportunity to “sell” it to the agents.
WORD OF MOUTH
A smaller percentage of buyers find their new home through family, friends, and word of mouth. We want to make sure that this channel is optimized and we accomplish this by using the following strategies:
Property signage: Distinctive and professionally designed property signage
Social Media: We encourage our clients to share our listing on their social media pages
Flyers: Professionally designed and printed property flyers
Direct mail: Just listed postcards sent to your neighbors
Public Open House: We promote our open houses directly to buyers online, to buyer’s agents and your neighbors.
“I can say without a doubt that Julie O'Neill is one of the best Realtors in the biz. She made our selling process a breeze and got top dollar. I could go on and on about how passionate and professional she is, but can summarize by saying that you cannot go wrong with using Julie O'Neill as your Realtor.
It’s so comforting to know you have someon…e you can trust to make these big decisions and handle the stressors that come along the way.
Many thanks Julie, for a job very well done”Read More ▾
“Vincent at Norhill Realty made selling our home a breeze. He was prompt, helpful with answering all our questions, and made selling our first home a stress free experience. He always gave great suggestions whenever we asked. We would highly recommend Norhill Realty to anyone interested in buying or selling their home.”
“Vincent from Norhill Reality is by far the best realtor I have ever working with. My family has been looking for the right home for ~5 years, and Vincent has been supporting us the whole time. Vincent has extensive knowledge in the Houston market, with our focus on Timbergrove specifically.
Vincent was ALWAYS available and responsive throughout ou…r search. I really appreciate all of his help and would recommend his services to anyone looking to buy / sell their home.
Thank you Vincent! We look forward to many years in our new home”Read More ▾
“Dave Tyrell with Norhill has done an outstanding job for us. He has sold three homes for us and helped us with buying two. His professionalism and knowledge is exceptional. He helped us greatly with making decisions we were not certain of. Thank you Dave we appreciate you.”
“I have nothing but good things to say about Jennifer Z. of Norhill Reality. I knew from the first interview that she was the right agent for me. She was professional, knowledgeable, and went above and beyond to make sure my property stayed in great shape all the while keeping within my budget while it was on the market. I had to be away while selli…ng the property and Norhill made everything easy and seamless. Thank you Norhill and Jennifer!!”Read More ▾
Jennifer Zapalac
Realtor®
Norhill Realty
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